Brand Style Guide
Positioning
Position Statement
The position statement is for internal use only and should not be used in marketing materials.
For those who believe in a better Chicago for everyone, A Better Chicago is a nonprofit organization driving socioeconomic change and transforming philanthropy by investing in the region’s highest impact education programs because research proves that education changes everything.
How are we transforming philanthropy?
This distinction is an important component of A Better Chicago’s brand and should be highlighted in communications as a key differentiator.
DILIGENCE
We do the homework for you and only invest in the most effective programs and ideas.
PARTNERSHIP
We work side by side with our grantees to provide the financial and intellectual capital they need to succeed.
RESULTS
We hold ourselves accountable by carefully tracking our portfolio’s performance and sharing results with our supporters.
100% IMPACT
Every dollar donated is invested directly in programs and initiatives making measurable impact because our board underwrites our operating expenses.