Brand Style Guide

Typography

 

A Better Chicago’s primary typface is Roboto and Roboto Condensed, which is available in a range of widths and styles. Roboto and Roboto Condensed should be used for all marketing materials and collateral.

Alternate Font
Arial should be used for PowerPoint presentations and any instance where Roboto or Roboto Condensed may not be available to the end user.

Primary Typefaces

Roboto

DownloadRoboto

Roboto Condensed

DownloadRoboto Condensed

Usage

Use Roboto Condensed for headlines or supporting taglines.
Use Roboto for longer blocks of text including sub-headlines, body copy, and captions.

 

 

System Typeface

Arial

Usage

NOTE: ONLY USE ARIAL IF ROBOTO OR ROBOTO CONDENSED IS NOT AVAILABLE