Brand Style Guide
Mission, Vision, Values
Mission
Our mission is our purpose and reason for being. It answers the question, “Why do we exist?”
We are changing how Chicago fights poverty by investing in bold ideas that create opportunity for our youth.
Vision
Our vision is the future we seek to create.
A better Chicago for everyone.
Values
This is what we know to be at A Better Chicago’s core. This is our DNA: live it, breathe it. Our values define everything we do and every interaction we have among team members, with the community, and with every stakeholder.
INNOVATIVE
A Better Chicago’s investment approach is helping to transform philanthropy. A Better Chicago is solving problems in new ways.
INSPIRATIONAL
A Better Chicago proactively makes the change we want to see and spreads hope across Chicago.
TRANSPARENT
A Better Chicago is accountable, sharing performance results from both A Better Chicago and its grantees.
IMPACTFUL
A Better Chicago delivers results others can’t.